Then, we narrowed down specific mascaras, gathering information via consumer reviews on Sephora and Ulta. Our top pick for a natural mascara, the TetyanaNaturals – 4D Silk Fiber Lash, impressed us with its ability to make lashes longer, bolder and more defined. We made sure to include several natural choices in the finalists we tested. The downside is that many of the natural mascaras do little to enhance lashes. We found that the industry is shifting towards natural and organic products, based on demand by consumers for environmentally-friendly products. We looked at trends reported by Mintel’s global beauty analysts. We curated several waterproof mascaras to test in our roundup of finalists. It’s more durable, and it’s better for a hot climate. While washable mascara may be better for daily wear, some women have a personal preference for waterproof mascara. What do consumers want most when choosing a mascara? Mascara is one of the most-loved products, used by 59 percent of female consumers. Once we understood the mechanics of mascara, and which features produce which desired effect, we delved into the consumer side of things. We researched mascara formulas, the importance of the brush and wiper (the inside lip of the bottle that determines how much product is left on the applicator) design and whether or not there’s a major difference between designer and drugstore mascaras (spoiler alert: it has nothing to do with the formula). Best natural mascara: TetyanaNaturals – 4D Silk Fiber Lashīefore deciding on which mascaras to test, we read up on the science and design of mascara.Best drugstore mascara: Neutrogena – Healthy Lengths.Best waterproof mascara: Dior – Diorshow.Best mascara overall: Giorgio Armani – Eyes to Kill.It gives you length, lift and separation for all day wear and is easy to remove at the end of the day. The Dior – Diorshow Waterproof is our best waterproof mascara.
In one quick swipe, it delivers everything you could want in a mascara: volume, length and definition. We enlisted the help of eleven testers to try on 35 of the top consumer-rated mascaras to bring you the best mascara overall: Giorgio Armani – Eyes to Kill. When it comes to mascara, the bigger the lashes, the better.
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